Before delving deeper in the concept, let us first understand what Online Reputation Management is. The first thing that we have realized at SZI Technologies is that the online community is massive. The inclusions of forums, news sites, search engines, social networking sites, blogs, etc., has made the possibilities endless, and existence virtual. Managing the brand of your organization in this huge online community is known as Online Reputation Management or ORM (as experts like to call it).
We at SZI Technologies, being the most popular Online Reputation Management company in Kolkata, India, would like to share some tricks of the trade with you. We have funneled down the entire process of ORM to three main processes, and these are the three main things we do at SZI Technologies which has given us so many rave reviews.
Monitoring your company’s brand online
The first thing you need to recognize is the fact that the name of your company is a brand, and you have to be extremely cautious of the fact. You need to know if something is going on about your brand. You need to gather and keep a track of the latest news regarding your brand. You need to check where your brand is mentioned and what the people’s sentiments about your brand are. At SZI Technologies, we use loads of tools to monitor our client’s brands online. They are:
- Google Alerts: This is often considered as the best friend for monitoring brands online.
- Yahoo Alerts: If you feel the need of tracking news by local news, keywords, feeds and stocks for free, then Yahoo Alerts could be your best bet. You have the options of receiving notifications via Yahoo messenger, mobile or e-mails.
- Twitter Search: Apart from the known, Twitter has certain beautiful parameters like location, Twitter Account, sentiments, dates, links, etc.
- Social Mention: We have already spoken of Google Alerts; well, Social Mention is just a social media version of the same. You can monitor your brand through all the social media platforms.
Prevention of your company’s brand name from getting tarnished
You must have heard of the proverb ‘Prevention is better than Cure’? This proverb is applicable in the case of ORM too. There are certain factors that are connected to your company that ORM covers. They are:
- The name of the owner, or the director;
- The name of the company;
- The brand or brands of the company;
- The products or services of the company;
- The principal employees of the company;
- The usernames or the handles of the company in different social media sites;
If any of these get tarnished, the reputation online can get destroyed faster than a wildfire. We at SZI Technologies have dealt with a number of clients who have enlisted our help just to make sure that we can prevent something like this from happening. The branding needs to be done very carefully. Blogs and social media operations should also be handled in a way that no sentiments get hurt. At SZI Technologies, we consider ORM as a very important part of our Digital Marketing activities.
Cleaning up or damage control
In case something goes kaput, you need to act, and you need to act fast. Here are some things you need to do as a priority:
- First and foremost, hire Online Reputation Management Services;
- In case you are being cyber-bullied, get in touch with the appropriate Government bodies and they will help you;
- In case there is any page that defies the guidelines of Google, you can ask Google to de-index the page;
Sometimes, neither of these might be an option for you. This is where professional service providers like SZI Technologies come in handy. We help in creating an indestructible ORM combo selected specifically from various factors. We make sure that you do not need the final stage. You should hire us before you reach the final stage. At SZI Technologies, we believe in creating a solid foundation for your brand’s image in the virtual world.
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